The Vancouver 2010 Olympics revealed one loud truth that I’ve been hawking about social media for several years.

IT’S PERSONAL!

If your heart didn’t break for the Canadian figure skater Joannie Rochette who skated her short program to a third place just two days after her mother’s tragic and unexpected death. Then your heart is colder than the sheet of ice in Vancouver’s Pacific Coliseum. If you didn’t feel a tug at your heart and a tear in your eye, then I’m sorry for you because you missed one of life’s true wonders. Courage.

If we’ve learned nothing else from the past few years it is to value dearly what you have.

Along these troubled times it seems we forgot the great old adage to “dance with the one that brung ya.” In our quest to solve overwhelming business problems, we ignored one of the most important groups in our corporate lives, namely employees.

Wow. I can’t spend one hour of one day without being bombarded with a litany of stories on how to best employ social media to market my business. How to get noticed on Facebook, step-by-step” guides, getting more followers on Twitter, writing so your blog gets more attention and a profusion of suggested tips and techniques.

But what I don’t see in this deafening roar of information is anyone asking the one and most basic question. Why?