Wow. I can’t spend one hour of one day without being bombarded with a litany of stories on how to best employ social media to market my business. How to get noticed on Facebook, step-by-step” guides, getting more followers on Twitter, writing so your blog gets more attention and a profusion of suggested tips and techniques.

But what I don’t see in this deafening roar of information is anyone asking the one and most basic question. Why?

Each year I do a little rant and rave about the holiday season and how it has been dumbed down, diluted, misshapen and politically corrected until the meaning is lost. In our efforts to be perfectly inclusive and not in any way shape or form “offend” any one with anything other than the totally homogenized version of what this is all about… aw, to heck with it — MERRY CHRISTMAS!

It’s been an interesting world these past two years or so. Economic disaster, historic presidential election, and swine flu. While all of these are having a profound affect on every day life, one is subtle but telling — office hygiene.

Approval processes — some are simple, others cumbersome. But few have kept pace with the lightning speed of digital communications. The pace of communications today, fueled by a heavy dose of consumer driven social media is faster than ever. And getting faster all the time.