Texans love the Rodeo and this year, organizers and sponsors are making attending the events easier than ever with applications and promotions targeted to mobile users.

The past weekend the 116th Ft. Worth Stock Show and Rodeo kicked off its three week run with a new smart phone app. Visitors can download the FREE Android or iphone app and view daily events, parking maps, find a friend, or access to their Facebook and Twitter account to make updates.

In anticipation of the Houston Livestock Show and Rodeo Feb. 28th-March 18th, Mrs Baird’s, a sponsor, launched a new promotion targeted to mobile users. Customers can scan the QR code on select packages of Mrs Baird’s bread from Jan. 16th-March 11th or visit the promotion website and enter for a chance to win two suite tickets to a concert during the event.

Just in case you don’t know a QR code is a Quick Response code made up of modules arranged in a square pattern on a white background. When the code is scanned by your smart phone (you need a QR Scanner App) it takes you to a web page dedicated to that product or promotion.

QuickSilver Interactive Group designed and developed the Mrs Baird’s Houston Rodeo Promotion.